Why and How To Start Drop shipping In India?

What is a Dropshipping Business?

Dropshipping is a business model in which a retailer does not keep the products it sells in stock. Instead, the retailer buys the item when a consumer puts an order from a third party, often a manufacturer or wholesaler, who then sends the item to the customer.

The retailer serves as a middleman between the client and the supplier in a dropshipping company. The retailer displays the supplier’s products on their website or online store, sets the prices, and handles the marketing and sales. When a consumer places an order, the retailer sends the order and shipment information to the supplier, who then ships the item right to the client.

Why start dropshipping in India?

Low investment: Dropshipping requires low investment as there is no need to purchase inventory upfront.

Easy to start: Setting up a dropshipping business is easy and can be done quickly.

Flexibility: Working as a drop shipper gives you the freedom to do so whenever and anywhere you choose.

Wide range of products: As a drop shipper, you may choose from a variety of goods to offer without keeping any stock.

To establish your own dropshipping company in India, follow these simple steps: Select a niche: The first step in starting a dropshipping business is picking a specialty. Consider your interests, skills, and market demand when selecting a niche.

Research suppliers: Once you have selected a niche, research potential suppliers who offer the products you want to sell. Find vendors with a good reputation and track record who provide premium goods at affordable costs.

Register your business: Register your dropshipping business as a legal entity in India. You can register as a sole proprietorship, partnership, or private limited company, depending on your business needs.

Create an online shop: Create an online store where clients may look over and buy your goods. You may build your online store using tools like Shopify or WooCommerce.

List products: Once you have found a supplier, list their products on your online store. Ensure that you provide accurate product descriptions and high-quality images to attract customers.

Set prices: Set prices for your products that provide a good profit margin while remaining competitive in the market.

Promote your store: Through a variety of marketing methods, such as social media, email marketing, and paid advertising, promote your online business.

Process orders: Send the order data from a customer’s purchase on your online store to your supplier, who will subsequently send the product right to the client.

Provide customer support: Offer excellent customer support to build trust with your customers and encourage them to leave positive reviews.

Analyze and optimize: Analyze your sales and marketing efforts regularly and make necessary changes to optimize your dropshipping business for growth and profitability.

Starting a dropshipping business in India requires effort and dedication, but it can be a lucrative and rewarding venture with the right approach.

Here’s a step-by-step guide to starting your own dropshipping business in India:

A step-by-step guide to dropshipping business

Choose the right product for you

There is indeed a clear pattern that emerges when searching for the most successful drop shippers. They don’t waste time on widely available products. They block competition by digging a borewell for niche markets in specific categories.

Dropshipping allows you to test how these products are selling, and based on the customer response, you can always change your views and sell something else. You’ll save money by not having unsold products pile up in your warehouse.

Design a Website

Another point to consider before starting your dropshipping business in India is getting your website in place. Customers should be able to look up products on a good store’s website. A website will give you credibility. This seems to be where you can reassure your customers about the worth and quality of your brand. You’ll need to procure virtual depictions for the products you’ll sell as you finalize them.

Choose the right supplier

The next step in starting the dropshipping business in India is to find suppliers who can supply such products at a profit even while having a proven record in the industry. When looking for suppliers, you have two choices.

Either utilize an online tool to interact with them or get in touch with them directly.

Finding suppliers or wholesalers who concentrate on a specific product specialty may be done with a quick online search.

Market the Products

You must share all relevant information with your customers after you have started the work and listed the products. You must also ensure that the potential customer sees your product listing. To be successful in the dropshipping business, you must market your brand. You will profit irrespective of the nature of the product you have if you have marketing skills. The tactic is to target the right people.

Increasing awareness of the presence in the market is the goal of marketing and advertising. You must be innovative and willing to take risks. Social media marketing is an excellent place to begin. Use Twitter, Facebook, and Instagram to your advantage.

Study the Competitors

You should research your competitors’ offerings before starting the dropshipping business in India. Bricks-and-mortar stores and other web companies are the two types of competitors. A simple internet search can provide you with a wealth of information about your market’s competitors that you would otherwise be unaware of. You can get a list of competitors, as well as their chosen operating location, market values, and other pertinent information. Discover how your competitors operate in various product specializations and also how they differ. Learn about the many marketing techniques they do to increase their sales and earnings.

Get the GSTIN

The vendor primarily discusses the GST (Goods and Service Tax) prerequisites before finalizing. If the supplier requires it, then obtain the GSTIN (Goods and Service Tax Identification Number). This is also advantageous for obtaining this same GST credit that the supplier may charge.

Multiple payment options provide your consumers the freedom to pay however they feel most comfortable, which may be highly advantageous for an online business. You can accept payments through debit cards, online banking, bank transfer, credit card, EMIs, UPI, Paypal, wallets, and cash on delivery, giving you a significant market advantage.

There are different types of dropshipping that you can consider depending on your niche and business model. Listed below are a few popular forms of dropshipping: Selling items in a certain niche, such as electronics, home goods, or cosmetic products, is known as niche dropshipping. Niche dropshipping allows you to focus on a specific target audience and tailor your marketing efforts accordingly.

Wholesale dropshipping: This involves working with a wholesale supplier who provides products in bulk at discounted prices. You can then sell the products individually at a markup.

White-label dropshipping: This involves purchasing products from a supplier and branding them as your own. This allows you to offer unique products and build brand recognition.

Print-on-demand dropshipping: This method of selling personalized goods, such as t-shirts, mugs, or phone covers, does so without keeping any inventory on hand. The product is printed and sent right away to the consumer who ordered it after placing their order.

AliExpress dropshipping: This involves sourcing products from AliExpress, a popular Chinese e-commerce platform, and selling them on your online store. AliExpress dropshipping is popular due to the large selection of products and low prices.

Local dropshipping: This involves working with local suppliers to provide products to customers in your area. Local dropshipping allows you to offer faster shipping times and reduce shipping costs.

It’s important to choose the type of dropshipping that aligns with your business goals and strengths. Consider factors such as product selection, profit margins, and marketing efforts when deciding which type of dropshipping to pursue.

Also Read: 25 Handmade Business Ideas to Start in 2023

Also Read: 25 Great Business Ideas to Launch in India in 2023 


Concluding Thoughts

The main advantage of a dropshipping business is that it requires minimal investment and overhead costs compared to traditional retail businesses. The merchant avoids the expenses and dangers associated with holding onto unsold inventory since they do not have to buy and keep it upfront. Additionally, since the supplier handles the shipping and fulfillment, the retailer does not need to manage a warehouse or deal with shipping logistics.

Dropshipping does have certain drawbacks, though, including reduced profit margins, the risk of poor product quality and lengthy delivery delays, and the necessity of relying on suppliers for inventory and product availability. Overall, a successful dropshipping business requires careful planning, research, and execution to ensure a profitable and sustainable operation.

Frequently Asked Questions & Answers

Que: What are the benefits of starting a dropshipping business?

Ans: Starting a dropshipping business has several benefits, such as low startup costs, no inventory management, and easy scalability. With no need to hold inventory or manage to ship, a dropshipping business can be started with minimal investment, making it an attractive option for entrepreneurs looking to start an online business.

Que: Is Dropshipping legal in India?

Ans: Dropshipping business in India is completely legal as well as safe and secure. Under this business, the drop-shipper is selling goods and products with the permission of the seller. Therefore, it is not against the law. There is also nothing improper with operating this business as long as you abide by all applicable laws that are in effect in the nation. It is trending these days as most of the customers as well as suppliers are shifting to online platforms for sale and purchase.

Que: What are some challenges of dropshipping?

Ans: Dropshipping has some challenges, such as lower profit margins, potential issues with product quality and delivery times, and the need to rely on suppliers for inventory and product availability. Since the retailer does not hold inventory, they may face issues with stockouts or delayed shipping times if the supplier runs out of stock or experiences shipping delays.

Que: How can I market my dropshipping business?

Ans: Marketing a dropshipping business requires a combination of strategies, such as SEO, social media marketing, paid advertising, and email marketing. It’s essential for luring and keeping clients to have a strong online presence through a website or social media pages. Offering promotions, discounts, or free shipping can also help incentivize customers to make a purchase.

Leave a comment